It’s time to escape the city, set up camp in some overgrown field, swim fully clothed, let time pass in a slow, sleepy haze. At least that’s what AllSaints are saying, eschewing the bustle of New York Fashion Week with an alternative Spring 2017 film. Dreamy in every sense.
At AllSaints, Spring 2017 is full of softness and romance and dancing round meadows in white dresses; Tess of the d’Urbervilles without the tragedy. Maya Hawke – daughter of Ethan Hawke (Dead Poet’s Society, Boyhood) and Uma Therman (like, everything) is radiant as the brand’s newest campaign muse, her wide smile and adorable freckles are the epitome of youthfulness.
The film – Far From Here – which was shot on location at Maya’s hometown of Woodstock is a slight step away from AllSaints’ usual urban quality. The Spring 2017 collection is light and floaty and totally detail-orientated: a broderie anglais strap or a delicately ruched bodice add complexity to otherwise simple, bucolic and loose fitting dresses. There are still flashes of the signature AllSaints look in battered biker boots and a distressed, soft as butter leather jacket which serve as a gentle reminded that the AllSaints girl is not all lightness and innocence, but has a harder edge too.
The film is set to Karen Dalton’s ‘Something on Your Mind’, which was recorded in Woodstock in 1971; it’s lazy, folksy and the perfect soundtrack to the vintage inspired idyll that AllSaints have created.
AllSaints is a global, digital, contemporary brand with an independent spirit. Headquartered in East London, the company designs full collections of womenswear, menswear and accessories. The company designs contemporary collections, which reflect an individual’s personal expression of creativity, providing a modern, modular uniform, without uniformity.