Last weekend saw mega-trade show Who’s Next, in collaboration with Premiere Classe, invite seven young, talented designers to get involved with their fascinating up-cycle project, (RE)CREATE. Matching with the theme of the trade show, the designers – all mediterranean – were inspired by their home towns, think: breezy beaches, salty sea and gorgeous hues of blue. The challenge saw the designers take a trip to the Eureka Fripe stock warehouse in Rouen, where they were given free reign to the massive sea of goodies, like a bunch of kids in a candy store. Using whatever materials that tickled their fancy from the warehouse, the designers were then tasked with up-cycling them to create a mini collection of 20 limited edition pieces. Project Runway eat your heart out!
The designers had endless options, as the giant warehouse holds around 3,500 tonnes of second-hand clothing. The warehouse is a supplier to some of the world’s best vintage clothing stores, one of them being Parisian vintage mecca, Kiliwatch Paris. GGSV, otherwise known as Gaelle Gabillet & Stéphane Villard, have also been working with the trade shows to create the ideal backdrop for the collections.
Now if this whole time you’ve been wondering what up-cycling is exactly, let us shed some light on the matter for you. Up-cycling is a design method that involves taking old pieces, and giving them new life by transforming and modifying them in a whole new way. Up-cycling is a way of merging the old and the new together, which is of course what fashion is all about. Fashion is constantly recycled, as old trends become new trends and styles from the past are repurposed to fit into modern times. Out of all it’s advantages, up-cycling is also extremely environmentally friendly, which is always a plus.
The result of (RE)CREATE was a series of varied, timeless pieces, displaying the designers’ personal paths and brilliant creativity. Let’s meet them!