Wonderland.

Scotch & Soda AW16

Amsterdam brand Scotch & Soda release their first integrated campaign.

Shot by Emma Summerton and styled by Ondine Azoulay, Scotch & Soda’s first integrated campaign looks at the way the brand sparks a collection. From vintage finds to literature, the pieces could be inspired by anything, inline with their tag: “From Amsterdam, From Everywhere”. The image series shows just how eclectic and inimitable Scotch & Soda is, with plush patterned cushions, chandeliers and tapestry-like wallpaper all serving as visual inspirations.

‘Dam home-towners, Imaan Hammam and Naleye Junior (our new favourite fashion couple) star in the campaign, accompanied by Ellen de Weer, Laura Julie, Ryad Slimani and Ryan Keating.

Scotch & Soda Chief Marketing Officer Adam Kakembo says “The ‘From Amsterdam, From Everywhere.’ campaign marks a striking kick-off to a series of global brand initiatives to get more people to know and love the brand. It sure does. Watch Hammam and Junior’s interview below and become as obsessed as us!

Photographer
Emma Summerton
Stylist
Ondine Azoulay
Featured Models
Amsterdam-born Imaan Hammam and boyfriend Naleye Junior, Ellen de Weer (Belgian), Laura Julie (Danish), Ryad Slimani (French), Ryan Keating (Canadian)
Make Up and Hair Stylists
Eva Copper, Suzanne Verberk
Set Designer
Gillian O'Briend
Scotch & Soda AW16

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