Nothing will ever be the same, we’ll never be able to go to a cinema, restaurant, bar or even fashion show without wishing it was planned by Miu Miu. Typically, Couture Week is stuffy: it’s beautiful and ornate and breathtaking but it’s as formal as fashion gets. Not on Miu Miu’s watch, of course. Hotel de la Paiva was transformed into a clubhouse of decadence and fun, riffing on history, all to house the Croisiere collection, showcase the entirety of the Women’s Tales series and display the AW16 campaign and video for the first time.
On DJ duty were Paul Simonon, Plastiscines, Kate Moss and Katie Grand, alongside string quartet Dirty Pretty Strings. We’ve decided we’d like a margarita fountain at every event from now on too please, as well as cuisine by Margot Henderson.
The building itself followed Miu Miu’s theme of female empowerment, built in the mid 1800s by La Paiva aka courtesan Esther Lachmann, she chose the site after a customer pushed her out of a cab into the Champs-Elysees and she pledged to build her home there one day. She didn’t just build a home, she built herself a palace, complete with painted ceilings, an onyx staircase and bath in which she’s said to have dipped in milk, lime-blossom and champagne (new item at the top of our bucket list, bathe in champagne).
Following on from London, Shanghai, La and Macau, Miu Miu’s Clubs are taking over the world and we can’t wait to see where the brand goes next.