Wonderland.

McQ SS17

Director Gus Van Sant’s works were the starting point for McQ’s SS17 collection.

A Reinterpretation

For some that popular 90s reinterpretation of 70s styles proves tricky to get right, but for McQ SS17 that tough task was a breeze. Adopting classic 70s elements as well as referencing David Bowie’s time in Berlin with Iggy Pop, McQ imagined tales of unrequited love and the dynamics of a fantasy relationship. These ideas resulted in jarring fabrics, see the opposing stripes of sienna and black on a top and black and white stripes on the shorts and flared patchwork blue jeans and jacket. The colour choices were also clashing, with hues of sienna, rose pink, bright crimson and lilac.

Romantic Wanderers

With the starting point for the collection coming from the cult films “My Own Private Idaho” and “Mala Nocha”, McQ looked towards the tragic heroes, the lost and the lonely, those who go against the conventions and the romantic wanderers, like the characters in “My Own Private Idaho”. Inspired by the hazy, dreamlike daze the characters are in, the collection was a poetic vision. The soft fabrics had a feminine quality, with pale leopard print, lace overlays, floral prints representing the sensitivity and freedom of this McQ collection.

Top Layers

Much of the focus for SS17 was on the outerwear and top layers of the looks. A jumper with see-through mesh and black stripes was a statement, and the oversized, boxy leather jackets in sienna and black were highlights of the collection. There was also a black fitted suit jacket and a leopard print bomber jacket, in both of which the 70s influences were obvious. The 90s inspiration was shown in the oversized black hoodie, with had the roman numerals LXXVII and NEU KÖLLN written across it. McQ have given us some serious Berlin-inspired layering options for SS17.

Words
Annabel Lunnon
McQ SS17

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