Rock is in the blood of Zadig & Voltaire, it is part of its essence and brand identity. So it’s not surprising that their new fragrance launch for THIS IS HER! and THIS IS HIM! express an attitude of restlessness, rebelliousness and freedom. Working with perfume maker Beauté Prestige International, THIS IS HIM! and THIS IS HER! are the result of bottling the brand’s DNA. With elegant notes of sandalwood (Zadig & Voltaire’s signature) in both fragrances, the Zadig & Voltaire fragrances represent how to be rock means to be yourself.
“I can’t image life without fragrance. I like when it leaves behind a trail, asserts a personality. It’s an alchemy between you and someone else,” says Zadig & Voltaire founder Thierry Gillier, so it’s not surprising that they have created two signature fragrances that are both opposing and complimentary. THIS IS HER! is a woody, heady floral scent created by Sidonie Lancesseur and Michel Almairac. With notes of chestnut cream and benzoin resin adding warmth, the Arabian jasmine, brightened with pink peppercorn makes the fragrance both woody and floral. THIS IS HIM! is also woody, but has a more oriental element, with spicy incense, grapefruit and black pepper. Made by Nathalie Lorson and Aurélien Guichard, the fragrance is for the leather-hard spirit, and is half-incense, half-vanilla. Both soft and strong, these fragrances are for the confident, unfettered modern hero.
Visually, the graphic design of the two bottles reflect a revolution of love. Harmonious in nature, the graphic attitude of the black and white contrasting bottles are a visual representation of the essence of the fragrances. Zadig & Voltaire know how to bottle an attitude, so grab yourself a bottle (or both!)
