Burberry is famed for their beautiful craftsmanship, personalisation services and quality touches, so to celebrate their new collection, they decided to commemorate these traits that make them so unique. During London Collections: Men, 11th to 13th June were set aside to transform the space to offer a bespoke experience that would wow Burberry’s customers with their delicate personalisation services for all manner of products. The atrium of the store was transformed with an installation of artwork by Luke Edward Hall, who collaborated with Burberry on their latest campaign, which features Edie Campbell and Callum Turner, and shot by Mario Testino. Obviously, the outcome was beautiful.
Hosted by Chief Creative and Chief Executive Officer Christopher Bailey, the services Burberry delivered were impeccable. Burberry Heritage Trench coats were monogrammed with three initials in-store by craftsmen from Castleford in Yorkshire (the home of the Trench Coat), the Burberry Scarf Bar created unique colour combinations in gorgeous tonal shades to monogram their cashmere scarves. Burberry’s much-loved bags, including The Banner, The Buckle and The Belt, as well as The Barrow bag for men, had the option to be adorned with hand-painted initials with a new calligraphy-style monogramming. Small leather goods consisted of notebooks, travel wallets and luggage tags and were made from the highest quality Italian leather and could be monogrammed in foil in the six new tones inspired by Luke Edward Hall’s artwork for that limited-edition touch. Burberry also set up an in-store station to see the construction of signature bag, The Banner, to get a feel for how intricately Burberry products are made.
For the whole of June you can visit Thomas’s all-day British café, which incorporates Luke Edward Hall’s illustrations on menus and placemats, in addition to the newly introduced seasonal summer menu. Dishes include shepherd’s pie with peas, carrots and marjoram, Bertha-roasted asparagus, poached eggs and chervil hollandaise, custard tart and elderflower sorbet. So delicious.
Thomas’s is open from 8AM on weekdays, 9AM on Saturdays and 11.30AM on Sundays at 121 Regent Street. Reservations can be made via Burberry.com and Opentable.com.
