Alt-pop is on overload. Every band that is not so much pop, not too much electronic, and not too much R&B is Alt-pop. We love the fusion of tones that bands all over the world are creating to make a sound of their own out of this subgenre, but we must admit distinction is getting lost in the masses. Listening to the boys of Beaty Heart however, we are hit with pure quality.

Two years ago the trio released their debut album Mixed Blessing that was a fun dose of tropical sounds and upbeat synths. Now they’re back with a different sound and direction and the change is sounding pretty good. The two singles for the new album “Flora” and “Soft Like Clay” were incredible takes of experimental electronica fused with soulful vocals resulting in a musical juxtaposition that’s delicate on the ears. The instrumentation and stirring percussion creates a unique sound, yet it’s not totally foreign to listeners. The lyrics, meanwhile, in “Soft Like Clay” exhibit the band’s honest songwriting and the universal appeal of their outlook. It’s a song of hope in spite of it’s central conflict: that uneasiness of trying to meet societal standards while also doing something that makes you happy. These boys are delving deep, and we love a little soul searching.

Beaty Heart’s second album “Till The Tomb” will be released on July 29th.

Hey guys, so your older fans know you from your Mixed Blessing album. Tell us what’s changed in terms of your sound, aesthetics, and writing themes?

We changed heaps. Our last album was written mostly during jam sessions, whereas this one felt like it was written in much more controlled, isolated environments. I moved to Stockholm for a while, so a bunch of it was written and demoed between there and our ‘studio’ in Peckham, which was our mates rustic as fuck basement. We tried to cut a lot of the faff out of our sound, the sounds are much more staccato and up in ur face on the new thing.

What do you take from your musical inspirations to create a sound that is distinctly your own?

It’s difficult to know because taking in influences feels like a subliminal thing for us. We don’t attempt to sound like anybody in particular, but at the same time we do want sound like the kind of music that we enjoy listening to… If that makes any sense. We listen to a whole bunch of different music, and I guess we are drawn in by the tone and the sonic palette of the music, rather than the genre, and that’s what we are trying to transfer into our own music.

You said before you like ambiguity in song titles, why is that?

I think it opens up a dialogue between the listener and the music. The song title is there to set the atmosphere, and you can either choose to ignore it, or you can involve it within your own interpretation of the song. But unambiguous song titles are also good, i just like song titles.

How did you come up with the title for your latest song “Soft Like Clay?”

We wrote the song in our friends basement in Peckham that was being rebuilt, and there was loads of dust everywhere, like bricks and stuff strewn all over. I think thats where the name and the concept sprung from, just all those earthy colours and dry, dusty textures in the shapeless chaos of a building site.

Mixed Blessings was an upbeat album and now you’ve slowed it down with your latest singles, was that intentional? Is this your new sound?

Yeah we wanted to significantly change the sound for sure, we don’t really feel like the last record represents us so well anymore, or ever did. There are a few moments on the new record where our old vibe slips in, but by and large, this is our new sound. Deal with it.

What else are you exploring in your new album?

It’s exploring the real world, balls on the table, where the last one was pure escapism.

You’ve been dubbed pop experimentalists in the press. Is this that a correct description?

Sounds pretty good. We’ve had worse! Tribal pop – we hated that one.

The lyrics in “Soft Like Clay” is something a lot of artists can relate to. Can you tell us how does one not conform their art and at the same time adapt positively to their surroundings?

Not sure… Ask the guys in Muse.

Your visuals have always been unique, what is it about this aspect of creating this is important to you?

We started this band when we were at art school as an outlet for our other creative ideas, videos and visual art etc. And although that dynamic has shifted recently, it’s still really important for us to have control over the visual side of things. When we are recording music, we always talk about the imagery we relate to the sonics, or what video or artwork would look cool accompanying certain songs, and I think it’s an important part of our creative process.

Aside from the album and Bfest, what other major plans do you have this year?

We’re off to USA and we have a gig in Mexico too which we are well excited about. Hopefully loads and loads of touring. Prosecco at 10 AM, and things just getting reel.