Supermarket Slang

If only House Of Holland was stocked at our local supermarket. For SS17, all our favourite staple food items were renamed for the sake of fashion: Marmite became All Nite, Heinz Baked Beans became Heavy Big Saucy Bangers and Quavers became Ravers. The fun and frivolous re-naming could be found on everything, including jumpers, tracksuit bottoms and t-shirts, proving that House of Holland can turn even the most mundane objects into something hilarious. Henry Holland is famed for his sense of humour when it comes to the po-faced world of fashion, and boy, did he give us the giggles this time.

Neck Candy

From the rainbow-beaded to the big and blingy, House Of Holland made sure that necklaces will be your next statement jewellery item. The bigger the better seemed to the motto here, with the biggest bling of them all being the heavy medallion-style necklace on a thick chain, countered wonderfully with that nipple-ring t-shirt. Pendant designs included a bold black and green peace sign, a silver smiley-face, a thick string of white beads, and a statement silver cross and a running man pendant: all of which screamed out FUN FUN FUN.

Rave Ready

Shake, rant and rave. House Of Holland took us back to the best of the rave days with electric prints of satirical flyer artwork and imagery dug out from the archives. These dance floor must haves, including the VIBE t-shirt, were inspired by one of the most iconic clubs in the North, and were every bit as fun as an actual rave (well, maybe). A stand-out look was the pale blue double denim ensemble, with hand-embellished multicoloured swirls of embroidery by Scott Ramsey Kyle adorning a shoulder, an arm and an ankle. We’ll take one of everything.