Hosted in their London flagship, Burberry and Chief Creative and Chief Executive Officer Christopher Bailey invited 600 revellers to join them in celebrating craftsmanship and personalisation last night. Launching to coincide with London Collection’s: Men, the party marked the beginning of a month of bespoke in store personalisation services.
British illustrator Luke Edward Hall was commissioned to turn the store into a huge installation, housing his work alongside some craftsmanship stations. The installation, taking inspiration from a townhouse, showcased the newest pieces from both the mens and womenswear collections including the Patchwork bag.
If you’re about to trot off to the store to have everything you own personalised, like us, you’ll be able to take your pick from: the Scarf Bar (monogramming up to three initials in three colours), bag personalisation (we’ve got our eyes on the Banner) in hand-painted calligraphic letters as well as foil embossing (all inspired by Hall’s artwork for Burberry’s latest campaign).
If that wasn’t all enough, there will also be a craftsmanship station, showing you all the hard work that goes into one of Burberry’s signature Banner bags. Plus Hall’s artwork will be translated across to Thomas’s, Burberry’s all day British café open from today until the end of the month.
