Wonderland.

SIBLING Combine Women and Menswear Shows

London-based upstarts SIBLING are moving with the times.

Sibling AW16 by Thurstan Redding

Sibling AW16 by Thurstan Redding

Following the lead of industry heavy weights Gucci, Burberry and Vetements, London Collections: Men heroes and Wonder-faves SIBLING are doing away with arbitrary fashion week distinctions and combining both their collections into one killer show. Far from signifying a decrease in range or output, label founders Sid Bryan and Cozette McCeery feel the changes “will enable them to make SIBLING better and stronger.” This change to the show schedule (which brings SIBLING’s womenswear in to the pre-collection retail window) will, according to the designers, make it easier to better manage the demands of being an emerging brand in both the men’s and women’s markets.

Whatever the business motivations, it’s an appropriately timed announcement from the label, as they’ll be showing their newly combined offerings at LC:M next week. Rest assured, we’ll be there grabbing a slice of the knitwear-based fun (bet you never thought you’d hear those words together) and admiring the no doubt stellar model casting – be they beautiful boys or gorgeous girls.

SIBLING Combine Women and Menswear Shows

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