Burberry are mixing media and breaking ground for their new campaign.
Ever the innovators, Burberry’s new campaign – launching today – is another chapter in their forward-thinking legacy. However, where the label’s recent headline making advancements have been technological in nature (live streaming and Snapchat based projects to name a few), this campaign returns to a rather more analogue form: illustration. Yep, featuring alongside Mario Testino’s photographs of Burberry favourites model Edie Campbell and actor Callum Turner, are hand drawn and painted pieces by up and coming British artist Luke Edward Hall.
Interpreting both the latest womenswear and menswear collections (including the newly introduced and super coveted Patchwork Bag), Edward Hall uses a mixture of mediums including watercolour, oil pastels, and chalk for his portraits and still life w0rk. Commenting on the project, he said, “when I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out – I love colour and it was a joy to be able to experiment freely. I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and Craft.”
Understandably, Burberry’s Chief Creative and Chief Executive Officer, Christopher Bailey, was pleased to see that the “artisinal spirit of the collection” was captured in Edward Hall’s illustrations, and, of course, the ever vivacious Mario Testino enthused, “I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate. We are constantly moving forward in the way we communicate and this feels a very fresh approach.” With Edward Hall’s work being displayed at Burberry’s Regent Street store from 11th June till the end of the month, you can get up close and personal to the campaign like never before: see you there!