Find out what went down at Louis Vuitton’s Cruise 17 show.
Brazilian idealism and Rio de Janeiro were the starting point for Nicolas Ghesquiere in creating Louis Vuitton’s Cruise 2017 collection. Capturing the true vitality, energy and multi-culturalism of the city, the show was presented at the Niteroi Contemporary Art Museum, a futuristic building set between the shimmering Guanabara Bay and the expansive Atlantic Ocean. Both setting and the collection took us on a carnival extravaganza with the bright red winding catwalk, and ruffles, cutaway mini dresses and hot blues and sunshine yellows adorning the models. Of course, Louis Vuitton know a thing or two about accessories, and these were suitably summer loving, with boot-sandal hybrids in shiny whites and rainbow bright handbags.
The most social media worthy accessories however were the boom box trunks. The Vibrant Rio street-life inspired boomboxes featured panelled block colours in keeping with the sporty, athletic; race track-inspired looks on the models. Think checkered monochrome jumpers, and panelled dresses in bright block colours akin to those seen on speeding cars on the track. Kept in fitting with the racecar panelled colours theme, these nostalgic boomboxes brought the famous Louis Vuitton trunk even further into the forefront of desirability (and they made us want to dance on a Brazilian street in front of a boom box sporting the entire collection).
It’s shallow to say, but sometimes, just sometimes, shows are made better by those in attendance. We’re not ones for celeb spotting but taking note of who’s interested in a brand can teach you a lot about the attitude they’re selling. At Louis Vuitton’s Cruise 17 show, only the brightest young things were in attendance. As she does everywhere, Zendaya stole the show and had us fall for her fashion sense all over again. Also onside were Jaden Smith, Alicia Vikander and Doona Bae. Forget supermodels, this is the creative fashion pack to be watching.