Diane von Furstenberg announces Jonathan Saunders as Chief Creative Officer
Saunders will take the helm of DVF after closing his own label in 2015.
Print fans worldwide lamented when Jonathan Saunders announced the closing of his eponymous label late last year. Today, it looks like their woe may have been in haste, as he’s revealed as Chief Creative Officer – a newly established role – of Diane von Furstenberg.
Saunders launched his label in 2003, and soon cemented his position as a doyen of London’s fashion scene; his collections frequently employed bold colour and innovative prints to striking effect. He’s a natural fit for Diane von Furstenberg, the brand to which prints are as central as the signature wrap dress. Naturally, Von Furstenberg herself shares our sentiment; she states, “Jonathan’s extraordinary passion for colors and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future.”
Saunders, meanwhile, is more than a little chuffed about his new role, commenting, “The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter.” He adds, “Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo [Riva, Diane von Furstenberg CEO] on the future of the brand.”
Here at Wonderland, we suspect we’re not the only ones joyously digesting Saunders’ new role – a certain Michelle Obama has notably sported both brands to perfection. Was this collaboration the end game all along as part of an overarching plot to elevate all-time supreme lawyer/writer/First Lady to heretofore-inconceivable levels of style sublimity?! Conspiracy or no, we’re beyond eager to see where Saunders steers DVF next.