Just when you thought Pitti Immagine Uomo – the menswear trade show just as famous for its street style peacocks as for its stellar brand roster and designer collabs – couldn’t get any better, they went and signed up Gosha Rubchinskiy and Raf Simons for their 90th edition this June. Yep, it’s testament to how on-the-pulse the Pitti team is that they managed to get streetwear’s Eastern Bloc provocateur, Rubshinskiy, on board for their guest designer slot as well as a post-Dior, really-hitting-his-menswear-stride (again) Raf for a mysterious “special project” and show.
If that’s not enough for you to get excited about (which it really should be) then what if we were to tell you Japanese haute workwear legends Visvim will be presenting a show and that they’ll be a Karl Lagerfeld exhibition to keep womenswear enthusiasts happy? Exactly.
This being a very special number for Pitti (it began back in 1972), they’re also promoting this season through the theme Lucky Number Pitti. Fortunately, they won’t “be looking at numbers as indices of quantity but at the beauty of their lines, at whether they – the numbers – are right or wrong, exact or estimates, that we can be number one or two or zero, that there are lucky numbers and unlucky ones.” In reality, that manifests itself as a digital art project (produced by the likes of Sergio Pappalettera and Ced Pakusevskij), a series of sculptures inspired by the football players – and their numbered jerseys – who “wrote” history, and even a “Wall of Fame” installation by Rolling Stone. All that and more double breasted dandies than you can shake a pocket square at: sign us up.