It’s been something of a major week for the British Fashion Council. On Wednesday, they announced plans for the 2016 Fashion Awards, revamping the formerly titled British Fashion Awards into an international event that will help to fund fashion education scholarships. Today, news breaks of BFC charitable initiative the Fashion Trust’s new partnership with international e-commerce site Farfetch.
Founded in February 2011, the Fashion Trust provides mentoring and financial awards to selected designers, with the stated aim of promoting ‘the art and business of fashion’. Fashion Trust co-chairs Tania Fares and Kim Hersov, alongside Farfetch founder and CEO José Neves and BFC chief executive Caroline Rush CBE, announced the partnership with Farfetch at a reception in London. Attendees included previous Fashion Trust beneficiaries Mary Katrantzou, Nicholas Kirkwood, Emilia Wickstead and Holly Fulton, alongside industry bigwigs Lulu Kennedy MBE, Susanne Tide-Frater, Tim Blanks and Yasmin Le Bon.
Co-chair Fares commented of the partnership, ‘We are very excited to be working with Farfetch on this initiative and look forward to mentoring more British talent this year.’ Farfetch’s Neves added, ‘We are thrilled to be supporting the BFC Fashion Trust and to be raising awareness of the Trust’s work internationally.’
First, an event to rival the Met Ball; now a major partnership in support of upcoming design talent. What more could the BFC have up their sleeve for 2016?