If current trends are to be believed, there’s no time like SS16 to wear your sex life on your t-shirt. First, Ashish announced his range of thoroughly grown-up dot-to-dot shirts, ‘T’aint by Ashish’; now, Baron is launching “Designers at Baron”, a collaboration between three London-based artists and the subversive publication.
By default, Baron deals in the liminal, exploring and destabilising the boundary between pornography and art (and they’re soon to launch Baroness, a female-helmed counterpart). It’s a sensibility made tangible in “Designers by Baron”, which ropes in menswear designers Martine Rose and Sebastiaan Pieter and womenswear designer Claire Barrow to create a range of erotic t-shirts.
Rose’s design, “Glory Hole”, features Max Allen and pretty much does what it says on the tin; Pieter’s creation declares, in bold initials, “No Strings Attached”, whilst Barrow sketches some cartoon animals getting down to business. The accompanying campaign, shot by Edith Bergfors, has a fuzzy, disposable camera aesthetic, and features model Tallulah Harlech and Baron editor-in-chief Jonathan Baron.
“Designers at Baron” is now available here, and new designs are set to drop soon. With both Baron and Ashish producing eminently covetable tees you’ll be reluctant to take off, only one conclusion is inevitable: it truly is the season for explaining the concept of a glory hole when you visit your elderly aunt.