Wonderland.

Dior Opens La Château de La Colle Noire

It’s a historic moment for Dior as the label delves deep into their rich heritage.

Photograph: Parfums Christian Dior

If you watched Dior and I (if not, where have you been?) you’ll almost certainly remember the scene where Raf visits Christian Dior’s idyllic, pastel coloured childhood home in Granville, Normandy. Well, now there’s another important and breathtakingly beautiful location for true Monsieur Dior heads to know about: La Château de La Colle Noire. As the Provençal home where Dior himself spent his twilight years, the beautiful Château is an iconic part of the label’s history, so it makes sense that the house has been lovingly restored and reopened in accordance with the great man’ wishes.

In nearby Grasse, meanwhile, Dior are setting up a laboratory for their Perfumer-Creator, François Demachy, located in the city centre’s Fontaines Parfumées site. The link between Christian Dior and Grasse is a historic one; not only did he take refuge in the area during the Occupation, the flowers of the area also inspired him to create his first iconic perfumes, including Miss Dior and Eau Sauvage, that still endure to this day. Have a peep at the hyper scenic video below but be warned: it’ll make you yearn for the impossibly languid French summers of your over-active and unrealistic imaginations. Sorry about that.

Video: Parfums Christian Dior

Dior Opens La Château de La Colle Noire

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