The “presentation and experience” from the irreverent line will form part of the inaugural Made LA fashion and culture event, heading up the second day on June 11th. Established in 2011, Golf Wang takes its name from a spoonerism of Tyler’s now disbanded hip hop collective, Odd Future Wolf Gang Kill Them All; its technicolor pieces channel Tyler’s much mimicked, pop-culture influenced personal style.

He’s not one to shy away from political statement, either – in his Spring/Summer 2015 collection, Tyler reappropriated a Neo-Nazi symbol and adorned it with rainbow colours, a move he described as “taking the power out of” racism and homophobia, whilst a t-shirt released this month featured Donald Trump with a Hitler moustache.

It’s a double boon for Golf Wang that Made LA will be headlined by Moschino – in an interview with Vogue last year, Tyler spoke of his admiration for creative director Jeremy Scott, telling the magazine, “I love the way his brain thinks”. Moschino will precede Golf Wang’s runway premiere, exhibiting its men’s Spring 2017 and women’s Resort 2017 collections on June 10th.

What can we expect from Golf Wang’s show? Firstly, a demonstration of Tyler’s highly individualised aesthetic – he told Vogue, “I just make whatever clothes I want to wear for the next five months and then run that”. Gloriously erratic colour palettes, playful patterns and tongues placed firmly in cheeks, almost certainly. And above all? A resolute absence of pretension. As Tyler puts it, “Not everybody in the upper fashion world is wearing all-black Saint Laurent pieces and is super pretentious. I want to show them a different world.”