It’s the moment you Beyoncé-heads have been waiting for: the lookbook for Ivy Park is upon us. The activewear line, designed by Beyonce in collaboration with Topshop’s Philip Green, will be available in two days at a range of stores including Topshop and Selfridges and, as the pics below show, is heavy on directional fitness wear, ath-leisure comfort and boldl branding. Like the health-conscious cousin to those “SURFBOARD” T’s you were all wearing last year, Ivy Park is the perfect way to pay your dues to Bey even when you’re hitting the gym – or, y’know, just sitting around watching Netflix. As if that wasn’t excitement enough, the shots also feature super-cute and super-hyped model of the moment Malaika Firth – good call Bey.
Beyoncé said of her design philosophy, in a typically powerful statement, “my goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.” Go gurl!