Streetwear brand Serge DeNimes are known for their much loved printed jersey basics, graphic heavy tees, sweats and jackets. For Spring/Summer 16 Made In Chelsea mogul Oliver Proudlock has stripped back the brand’s aesthetic to create a premium no fuss, no noise collection that lets the cuts and materials do the talking.
With an earthy, muted colour palette of grey, black, navy and white, the collection pieces together contemporary co-ordinates with the occasional pop of red and subtle So Serge logo branding. Woven jersey sweater, tee, jogger and short sets create an informal silhouette for a minimal menswear look, not forgetting the ‘garment of the moment’ oversized bomber made from luxe navy wool.
The introduction of the minimalist monochrome hooded rain jackets and varsity jackets decked out of satin and denim add a thicker focus on outerwear to a more sophisticated version of their collection. Fitted short-sleeve shirts and swim shorts in crisp white and scrawl-scribed print bring a promise of summer on the horizon (even if England doesn’t feel the same way).
Serge DeNimes Spring/Summer collection available now at Topman, ASOS and sergedenimes.com