Wonderland.

Fendi Menswear SS16 Campaign

Fendi drop a feel-good new video for their SS16 menswear campaign.

Fendi have been getting us in the mood for summer (even if it’s still cold outside) with their freshly dropped, resoundingly up-tempo, SS16 menswear campaign video. Set against the Palazzo della Civillità, the short film shows a cloned army of male model Simon Nessman whistling and flouncing its way through the iconic marble clad setting – drawing attention in the process to the brand’s luxurious leather accessories we all dream of parading around in.

The jazzy take on the new Spring collection has a rhythmic feel (springy in all of the senses), giving us all the good vibes of a daytime TV show’s theme song. Highlighting their new line as the ultimate wear for the urban gent, Fendi’s men’s collection is a handpicked selection of wardrobe staples like the classic polo neck, box jacket, and track pants layered with jackets in over dyed luxe denim, ombrè snake print and Asian inspired motifs, all topped off with leather backpacks in an array of colours, prints and bugs. The whole affair will have you cracking out the Fendi shades and drifting in to a Spring infused jazz haze: heaven.

Words
Francesca Lee
Fendi Menswear SS16 Campaign

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