Reebok enlisted Little Simz and flew in Kendrick Lamar to Manchester to help them celebrate their timeless Classic Leather.
Since finding their way onto the streets in 1983, the Reebok Classic Leather has remained a defining symbol of British fashion, music and youth culture. Let’s face it, if you’ve been a teenager any time between then and now, you’ve probably begged your mum for a pair (and she was right, you never could keep them white for long). So, in celebration of shoe’s timeless design and influence, Reebok Classic recently curated a unique fashion and music experience across two of Britain’s most bustling cities.
The event kicked off in London at the Tate Modern, where the hottest crop of young designers came out in force to celebrate the shoe. Collaborators included the likes of Agi & Sam, Christopher Shannon, Katie Eary and Alex Mullins — all of whom showcased looks styled with the Classic Leather during a static model presentation. Elsewhere, London-born Little Simz was on hand to provide the soundtrack with her immaculate rapping skills.
Meanwhile in Manchester, brand ambassador Kendrick Lamar paid a visit to a local community centre to give the kids a creative pep talk. After this, the historical Granada Studios was transformed into an interactive creative environment featuring live art installations ,where guests were invited to make their mark by contributing designs and working together to create a backdrop for Kendrick’s performance.
As the event came to a close, Kendrick waxed lyrical about the brand: “With my music, I share and seek for understanding through a freedom of expression and originality. This is what Reebok is about, being original and authentic. It’s a sneaker that identifies with culture and lets you express your own style, let’s you stay true to yourself.” His powerful performance was undoubtably the best way to say thanks to the Reebok Classic Leather for over 30 years of constant evolution and creativity.