Wonderland.

French Connection Rebound Denim Campaign

FCUK are dropping a new denim line with a typically provocative campaign to boot.

As well as bringing their iconic logo t-shirts back this season – y’know, the ones your Mum didn’t want you to wear way back when – the guys over at FCUK are also catering to all our denim needs this season. SS16 marks a new Rebound line of jeans from the brand that are committed to comfort, great-fit and a clean aesthetic. Using fabric from ISKO, one of the world’s most renowned denim mills, FCUK are redefining their main collection’s denim range with superior high-power stretch construction that smooths those pesky curves and retains shape after extended wear: no baggy knees and loose waists after two wears here!

To celebrate the Rebound range, the label has dropped campaign shots featuring up-and-coming British model Natalie Feltham. With their simple black and white style – not to mention the whole topless thing – the images nicely reflect the Rebound line’s essential values of paired back, beautifully minimal design. The best part? You won’t have to wait long, as all six washes (Black, Bleach, Charcoal, Vintage, Rinse and White) from the range hit stores on the 21st March. Get saving!

French Connection Rebound Denim Campaign

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