This week Stella McCartney revealed her latest campaign for her Pop fragrance via Instagram. McCartney described her casting choices as “a group of young women who can come together as one, but at the same time, they can stand alone.” Amongst the handful who made the cut were avant-garde pop princess, Grimes and Lourdes Leon, Madonna’s daughter, who makes her modelling debut.

At just 19-years-old, this is sure to spark a lifelong modelling career for Lourdes, if she fancies it, that is. Lourdes sits alongside Grimes, animal activist Kenya Kinski-Jones and actor and campaigner, Amandla Stenberg. Four powerful young women with plenty to say, if this is the direction casting is taking, we’re entirely behind it.