River Island and the British Fashion Council’s fashion films have become and regular and beloved fixture of fashion week. This womenswear season saw the turn of Sibling, House of Holland and Dorateymur on the big screen. Guests at The Bike Shed saw Henry Holland, Princess Julia, Matthew Stone and Ewen Spencer discuss the much debated and adored topic: British subcultures. There’s no doubt that we often lead the way and have done for decades when it comes to youth in fashion revolt. For AW16, on the runway Sibling showed us there’s still life in disco in the form of knits and Henry Holland looked back to the partying heyday.
Dorateymur’s fashion film, with the help of the inimitable George Michael, looked to teenager, Tess. In just a minute and a half, Dorateymur tell the tale of an affluent adolescence. Tess spends the weekend in a beach house and she lives, breathes and loves her car. By day, she’s a modest daughter, in the night she’s free to joyride alone. This duality tells the story of finding your identity at that age, through periods of obedience when the rest of society is watching and rebellion when you’re alone. Dorateymur have made a film that’s honest and relatable, we just wish we’d had that car as a kid.