Secret Society

Housing your show in the Freemasons’ hall has got to mean something, especially showing womenswear. The famously secretive society open it’s grand doors to Gareth Pugh and his all-female high fashion gang. Women aren’t allowed to join Covent Garden’s Freemasons’ Lodge, so to have almost 40 of them, perfectly dressed, had to mean to something for Pugh. The clothes spoke of power, in shapes and colour, and what better way to show a woman’s power than to have her taking over a men’s club? And let’s not forget the masks, à la Hannibal.

Star Spangled Banner

The most striking of Pugh’s looks were the undeniably American star studded, royal blue ensembles. Scattered across camel hats and capes too, the US of A’s most recognisable emblem ran throughout. Another statement on power, surely? Regardless, the shocks of blue were a vibrant welcome amongst a rather more grown-up collection from Pugh.

Breathe In, Breathe Out

As per Pugh, the most striking looks were the most structured. From 80s worthy power-shoulders to stiffly curved bodice dresses, unfolding dramatic collars to runs of military gold buttons, silhouettes were sharp or majestically flowing, folding onto themselves confidently in thick materials. Partnering with esteemed Savile Row tailor, Huntsman, Pugh commented, “As an iconic house, with a history of excellence, Huntsman are known for a structured silhouette and razor sharp precision – an approach that I find hugely inspiring.”