What was the starting point for the AW16 collection?
We started with the artist David Inshaw and the rich, other worldly feel his works have. We wanted this to be a concertedly AW collection but with our own take on it; we always aim to move on where we are at in terms of development and work with new fabrications and silhouettes and this heralded some interesting fabrications and a focus on outerwear. Inshaws work fascinates me as I love his focus on women and his relationships with the women in his life through his work; there is brooding, slightly sinister feel to some of the works that gives a slightly off kilter feel, makes you feel fractionally uneasy which really engaged me.
What three tracks did you have on the most in the studio making the collection?
Nicky Minaj “Trufflebutter”, Tame Impala “‘Cause I’m a man” and Notorious BIG “Kick in the Door”.
How does this collection compare to your last?
I think we established some great signature shapes, styles and techniques as a brand last season and we were keen to build and develop this for AW16. This is probably one of our most technically complex collections to date and I’ve enjoyed the greater focus on outerwear that we have evolved. I wanted it to continue in the same vein as last season and consolidate our style.
What’s your favourite detail from the collection?
The coat pockets.
Do you still get excited about LFW?
Of course, I think fashion is too demanding an industry to remain in it if you don’t love it and for me, the day the show loses its sparkle is the day you bow out. Nothing is more exciting than seeing your vision realised in its entirety and knowing all the team work and determination that goes into getting there.
Give us a sneak preview in three word?
Uma does OP.