Wonderland.

NYFWM: NAUTICA AW16

The result of 15,000 opinions in a rebrand survey, Nautica showed their new look this season.

Nautica FW 2016 Look book
Nautica FW 2016 Look book

New Shores

Where the city meets the sea was Nautica’s inspiration for their Fall 2016 collection. This show was a crucial one for them. Two years ago they opted to reposition the brand, interviewing more that 15,000 people the world over to cater to their customers flexible lifestyle, and this NYFW: Men’s runway show debuted this new, re-branded look.

“I’d Like To Thank The Fans”

The clothes were still very traditional Nautica. Your ordinary wool peacoat, down vest and knit sweaters found their way into this seasons line up. Pops of red and yellow appeared throughout the line, adding some color to the pallet of navy, black, white and a sea of neutrals. However, you can see that efforts were made to blend the city and the sea and most of those translated well like the Japanese denim with the oversized cuffs with the storm proof navy jacket. Turtlenecks came in a variety of colours, and those, particularly a colour blocked cable link sweater with white pants were day-to-night – or should I say sea-to-city – appropriate. Naturally, a new look can bring about some misses along with the hits. The rubber fireman jacket for example just didn’t work out but, aside from that, this was still a collection that will be widely popular with Nautica fans, and if the customer likes it then something must be going right.

Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book
Nautica FW 2016 Look book

Words: Nigel Isaiah

NYFWM: NAUTICA AW16

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