Take a look into the gorgeously weird world of Prada with their Real Fantasy SS16.
Prada’s Real Fantasies series is always an intriguing proposition. Since Spring Summer ’07, the brand has been collaborating with Dutch design gurus AMO to brings their shows and lookbooks to life in a poetically rendered context. As you would expect from Miuccia Prada and her unashamedly conceptual shows, this essentially means that AMO seek to create audio-visual microcosms that conjure the mood of the clothes and so animate them accordingly – all in a decidedly expressionist, Prada-esque way, of course.
For SS16, the Real Fantasy is a re-imagining of the runway show’s ‘Indefinite Hangar’ setting (also designed by AMO) into a cardboard-cutout abstract space full of geometric objects and furniture. If that sounds a bit disorientating, in reality it makes for a wonderfully quirky piece that’s probably the most interesting campaign video you will see this season. All hail Mrs. P.