A selection of Coach’s SS16 Menswear is popping up at Harrods this week.

For the first time in the newly revitalized Coach’s history, their menswear is being carried in London’s very own Harrods. The pop-up space (located on the lower ground floor Contemporary Collections department) takes inspiration from the brand’s 2016 skate-themed LC:M show and is decked out with wooden ramps and a neon psychedelic colour scheme – a refreshingly tongue-in-cheek antidote to the po-faced minimalism of so many botiques. Coach’s Creative Director, Stuart Vevers, said of the partnership: “Traditional definitions of luxury are changing. There’s a respect for authenticity and tradition but in a new context that’s cool, modern and relevant for today’s young luxury customer – a guy who’s confident in his personal style and looking for something individualistic that’s easy, un-precious and functional. Harrods have an inherent understanding of that customer so to see Coach 1941 in the store is an important landmark in our evolution.” If that guy sounds like you, you know where to go.