JC Flowers are an indie quintet based in East London producing a unique sound that’s part psuedo-soul and part broken-symphony pop. If that sounds like a lot to get your head round, then the best thing to do is have a listen: it works, trust me. The band are currently gigging in and around London and generally enjoying being broke and creative in the big city – because, as well as know, being impoverished and artistic yields the best results.

With that in mind we’re proud to premiere the vaguely unpronounceable ‘Ym Mhorthcawl’, a track that’s bound to be the first of many excellent singles from the group. Noel Anderson, band member and the guy behind this particular song, said of the track, “the song’s title refers to the town I’m from – apparently it hosts the only tarmac beach in Europe (cheapest solution to sinking sandbar) and the second largest Elvis Presley festival in the world. I don’t know if either are actually true but someone did get decapitated on a water chute ride at the fairground where everyone now goes to buy drugs (maybe they did back then but I was 4). My mum lives in Canada and my dad lives in America – I moved to London when I was 19 because like everyone who grows up in a retirement town I was terrified at the idea of my world never getting bigger.” Noel sounds like our kind of guy…Enjoy the quirky pop madness and get ready for an album later this year on ATP Recordings.