Alexander McQueen’s, funner, livelier sibling, McQ has always been a staple for street fashion followers since its inception. In the diffusion line’s SS16 campaign, the brand used Nan Goldin’s snapshots from their hedonistic party with WARP as well as enlisting the photographer to shoot their new faces at Spitalfields, east London.

Blurred and saturated, the stars of the campaign, including Mayka Merino, Taj Figeroa, Jonah Larrington and Zach Robinson, drummer for the band Swim Deep, are photographed by chance through the crowd. This natural insight invites you into the rebellious McQ world of partying through Nan’s portraits.