Wonderland.

LOUIS VUITTON × UNICEF

Esteemed fashion house Louis Vuitton and Unicef have pledged to support the world’s most vulnerable children.

Funds raised through Louis Vuitton and Unicef’s new partnership will be put towards children around the globe affected by disease, conflict and natural disasters. Specially designed for this new collaboration, Louis Vuittons’s Silver Lockit necklace sales will contribute to the fund.

Available online and in stores from today, £140 from the sale of every locket and pendant will go towards Unicef’s efforts to protect children, including but not limited to, providing clean water, healthcare, education and nutrition.

“Charity starts at home,” said Michael Burke, Chairman and CEO of Louis Vuitton. “We’ve challenged our teams to come up with a simple but strong product that symbolises protection. The Silver Lockit is inspired by the unpickable tumbler lock, invented by Georges Vuitton in 1890 to protect clients’ most precious belongings that travelled in Louis Vuitton trunks. The Silver Lockit is also a token of our promise to help children in urgent need. Our 20,000 staff members have joined forces to generate strong ideas to raise funds and awareness for these children. Our goal is to reach as many people as possible, ask them to share our promise and to make a real difference.”

LOUIS VUITTON × UNICEF

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