Miniature polymath Jaden Smith is the unexpected new face of Louis Vuitton’s SS16 womenswear campaign.
Given Will Smith’s iconic Fresh Prince steez, it should come as no surprise that his kids have been making fashion waves for the past few years. You’ll probably remember that Willow graced the cover of our 10th Anniversary Issue back in the summer (2015, you seem so far away…), and now everyone’s favourite social-media-philosopher, Jaden, has been roped in by Nicholas Ghesquiere to head up the new Louis Vuitton womenswear campaign.
Gender fluid dressing is nothing new to Jaden – who is often seen wearing skirts and dresses and is well known for his unconventional style – making him an understandable choice for this thoroughly progressive campaign shot by the one and only Bruce Weber and featuring Jean Campbell and Rianne Van Rompaey, among others. Ghesquiere revealed some of the shot via his Instagram this weekend, meaning we’re bound to see them everywhere very soon – adding another string to Jaden’s already diverse bow.