You might remember that for his label’s SS16 runway show in Milan, Philipp Plein served up a slew of torn denim and distressed leather as models were moved across an elevated conveyor-belt catwalk whilst being handed sunglasses by giant robotic arms. Oh, and Grunge’s high-priestess, Courtney Love, was there in person providing the soundtrack – that kind of scale shouldn’t come as a surprise to anyone familiar with Plein’s big-budget approach to Fashion Week.
Well, it would be hard to reproduce those production values for a campaign, but that doesn’t mean Plein hasn’t given it a good go with this Steven Klein-shot series. First, there’s big name models like Hailey Bladwin, Ajak Deng, and Wonderland-favourite Lucky Blue Smith. Then there’s the setting – some kind of “abandoned, post apocalyptic laboratory” interior washed in stark fluorescent lighting – and, of course, the clothes themselves, which are studded, sparkling and torn-up. Those robot arms from the show even make an appearance worn over the hands and attached with cabling to what looks like a bionic-rucksack. It’s not for the faint of hearted, but what “futurist punk” collection is?