Wonderland.

GIVENCHY SS16 CAMPAIGN

Riccardo and co. are back for Givenchy’s SS16 advertising campaign and video.

Having held their SS16 show in Manhattan this year, it makes sense that Givenchy would head to New York again for their campaign this season. Taking the form of  a Love-Card (like a love-letter but more Givenchy) to the city, it’s a Mert and Marcus shot celebration of “honest friendships and mutual support” that riffs on many of the house’s essential codes: signature black and white tones, printed looks, and the Shark Lock bag all feature in the campaign.

Helping Tisci realise his mantra – “I BELIEVE IN THE POWER OF LOVE” – are a host of big name models including Joan Smalls, Lara Stone and Miranda Kerr as well as styling courtesy of Carine Roitfeld. Oh, and a poem by Anohi about love and respect scrawled on the bottom of each Card that reads, “I am a child on the river and love waits downstream / A waterfall to steal my breath and Change My Mind”. As well as the images and Cards, there’s an accompanying video which moves handy-cam style through stairwells and elevators before breaking out into the New York streets as a glut of multi-lingual models tell us what “love is” and stare moodily into the camera: it’s lofty in scale, enigmatic and fairly weird. Well, would you expect any less from the one and only Riccardo Tisci?

GIVENCHY SS16 CAMPAIGN

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