The skin-tight Lycra compulsory for any commuting cyclist (unless you’re a fixie-courier in skinny jeans and a five-panel) may have been enough to put you off dashing into work on a racer, but new cycle-wear brand MEAME might be enough to change your mind. Keen to bring their fresh perspective to the active lifestyle market, MEAME delivers a collection of performance fashion that fuses classic, quintessentially British style with the latest technology, fabrics and features to create high quality products that look great but still perform well.
Co-founded by Islington based husband and wife team Megan Aylott and Steven Azancot, MEAME is a collective product of passion. Keen cyclist Steven bought Megan a bike for her birthday, eager to share his love for 7-speed, but whilst Megan appreciated the freedom of cycling in the city, she didn’t appreciate the attire. She wanted to wear something for safety, but was shocked at how unflattering existing products on the market were. After a bit of research, Megan realised she was not alone, and spotting a gap in the market for a clothing line that took the functionality of sporting apparel and integrated it into a fashionable line, the couple began developing their own fabric and looking for suitable manufacturers to start work on their designs.
As a Central Saint Martin’s graduate, Megan happened to have had a pretty solid eye for design (as well as a practical passion for functional fabric). Paired with Steven’s cycling experience, the couple were able to develop and establish a portfolio of timeless pieces that also functioned for the safety conscious cyclist.
Founder Megan explains: “From our own experience and research into the market we can see that whilst safety is a concern for every cyclist, many are still not prepared to sacrifice their style for the sake of their commute. Taking my experience within the luxury fashion market and Steven’s cycling acumen, we have created a brand to bridge this gap. The collection is a far cry from what you would expect from typical cycling attire. Not only are the pieces timeless and stylish, an emphasis on the fine technical details such as waterproofing and hidden reflectives, shows how much we as a brand appreciate that performance is just as important as aesthetics. We will always focus on classic styles rather than follow sports trends, but we believe in taking high fashion and making that technical.”
Placing craftsmanship at its core, all components of the MEAME line have been carefully selected from reputable producers and manufacturers across Europe. The result? Timeless performance fashion that the discerning city cyclist will covet.