Wonderland.

SAINT LAURENT PERMANENT COLLECTION CAMPAIGN

Helena Severin stars in her third campaign as the new face of the Permanent Collection for Saint Laurent by Hedi Slimane.

There’s little else we can say about Saint Laurent’s campaigns that we haven’t already said before. Beautiful clothes? Check. Monochromatic filters? Check. Tactile shots? Check. Achingly cool model? Check, check, check. If it ain’t broke, don’t fix it. This season, for their latest Permanent Collection campaign, three time SL show walker Helena Severin stars in a series of portraits in a dreamy Parisian location.

Saint Laurent Permanent Campaign, “24, Rue De L’Université” Paris, Left Bank. Saint Laurent girl Helena Severin

Saint Laurent Permanent Campaign, “24, Rue De L’Université” Paris, Left Bank. Saint Laurent girl Helena Severin
SAINT LAURENT PERMANENT COLLECTION CAMPAIGN

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