We have a lot to thank New York’s Kiehl’s for. They’ve cured our skin care qualms with their potions and kept us looking in our twenties when we feel like our youthfulness is diminishing as quickly as our bank balance. Now, they’ve tripled our gratitude. Kiehl’s have solved all our superficial problems and now they’re doing their bit for, well, humanity (no exaggeration) and helping us complete a good deed a day.

Selecting MTV’s Staying Alive Foundation as their 2015 UK charity partner, Kiehl’s are joining the fight to combat HIV/AIDS. Supporting initiatives working towards stopping HIV before it even starts, the Foundation has seen 235,000 people get tested, dished out enough condoms to protect almost all of London (seven million, to be exact) and boosted the growth of – drumroll please – 551 awareness-raising projects.

Having already raised over $2,500,000 towards the cause in the last 10 years, Kiehl’s support of the Foundation continues their philanthropic work. Fronted by the Foundation’s ambassador, rapper and front-row favourite Tinie Tempah, Kiehl’s can’t-copewithout Ultra Facial Cream has had a limited edition makeover. Grab yourself a pot of the iconic 24-hour moisturiser and you’ll be donating towards preventing HIV/AIDS when you slather it on every morning before you’ve eaten your brekkie.