Wonderland fall into a dreamy, purple fantasy-world with the release of Calvin Klein’s film celebrating the Euphoria scent.
There is no one quite as dreamy as Natalia Vodianova, and no scent quite so enchanting as Calvin Klein’s Euphoria. Natalia, who is a Calvin Klein (and Wonderland) favourite, returns for the new Euphoria campaign with super-hot model Tyson Ballou as her beau. The film sees the duo play out an insanely sensual scene on an expansive purple-tinged deserted beach. This video, a Wonderland exclusive, takes us behind the scenes at the shoot, and presents the near insane level of detail invested into the dress worn by Natalia.
Francisco Costa, Calvin Klein’s Women’s Creative Director, describes the dress as the embodiment of the Euphoria woman and the beauty of the scent, and we sure as hell agree. Created from one hundred and twenty three metres of sumptuous purple chiffon especially for the fragrance, it’s a rare case of clothing that just oozes sensuality.
The campaign was shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin, fashion photography faves, who have seriously won us over with desire. Needless to say, we’re totally enamoured by the couple, the dress, the purple beach, and of course the fragrance which has transported us to a fantasy world far away from the grey reality of this gloomy Tuesday afternoon. Enjoy!