Taken from the 10th Birthday Issue of Wonderland.
Best of the Next: Vetements
The mysterious Parisian fashion sect, Vetements.
Light blue cotton shirt, red knit jumper, black oversized bomber jacket and jersey joggers all by VETEMENTS at BROWN’S FASHION
Last year, a band of almost-brothers (and three nearly-sisters) came together to form fiercely anonymous French fashion brand, Vetements. Group founder Demna Gvasalia and Vetements’ remaining six all had one thing in common before starting the project: they worked, contractually, for someone else. Houses like Louis Vuitton, Balenciaga and Margiela were where the Vetements crowd started out. Initiated as a weekend project to dress the founders’ girlfriends, the brand evolved into a cult buy. Like a true guerrilla collective, their debut collection was stitched together in Gvasalia’s living room, the AW15 show was held in notorious Parisian gay club Le Depot, and the models were Facebook-cast.
“It’s more real, more honest and believable and the people who look at what we are doing know and understand [this]. We would go to weird parties in Paris and take photos of weird girls with bad attitudes, and recruit that way too. Not pretty or girly, but boyish and real. And they became part of our gang. We will continue to do that. What we do is real. They become our friends after the casting. They come hang out and stay in our studio drinking wine and smoking cigarettes.”
Fashion: Nicco Torelli
Fashion assistants: Chris McParlan and Maria Murrillo Ferrante
Makeup: Amy Conley using Chanel Le Lift and Le Volume Ultra Noir
Hair: Roku Roppongi at Saint Luke Artists
Casting: Bella Robinson at Star and Co
Model: Esti at The Hive
Words: Hynam Kendall