Love Snapchat? Burberry are giving you inside access to their SS16 campaign shoot via the app.

Those clever people at Burberry have done it again. Breaking the boundaries of fashion that is. After their pioneering approach to sharing their SS16 show with a ‘live story’ series on Snapchat this September, the brand has taken to the social media platform (that boasts 100 million users) again, announcing that they will be live streaming their SS16 campaign shoot at 5pm today. This advertising campaign is being created exclusively for Burberry’s snapchat followers, giving them (i.e. all of us) never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino.

Sounds too good to be true? It isn’t! All you need to do is add Burberry on Snapchat to watch the campaign shoot from 5pm today. But act fast, in 24 hours it will all have disappeared. Magic.

Search Burberry from Snapchat’s ‘Discover’ section to follow the coverage.