No longer existing solely in the realm of golfers and dads, Pringle are making cashmere cool with customisation.
Fashion’s gone high-tech, in case you hadn’t noticed. We’ve seen Louis Vuitton branch out into apps recently and we’re pretty sure someone paid for the tube with their Apple Watch this morning. Pringle are refusing to be left behind with their new digital platform to celebrate an impressive 200 years in the ‘biz.
Deconstructed lets you select your style, colour and pattern for your own Pringle piece, plus there’s monogramming if you’re feeling extra fancy. Lady of the Manor or Lord of the Bedsit, no-one really needs to know the difference when you’ve got your very own design in real Scottish cashmere.
“We are thrilled to be showcasing scottish cashmere and manufacturing with the deconstructed program. it is a fantastic showcase for our partners delivering unique Scottish cashmere styles within just six weeks”, says Head of Design, Massimo Nicosia.
Too indecisive to be offered so much choice? There are a selection of influencers creating their own knits such as Manolo Blahnik, Tilda Swinton, Sandro Kopp, Carla Sozzani, Caroline Issa, Susie Lau, David Shrigley, Bryan Boy, Luke Treadaway, Dylan Jones, Nick Wooster. Where better to find some inspiration? Or just totally pinch their ideas…
