Tom Ford has opted for a dance inducing video rather than a catwalk presentation for SS16 – and it’s as good as we expected.
Instead of a runway show, Tom Ford has produced a short film to display his designs for SS16. The piece is a disco-fuelled celebration of glamorous evening-wear featuring Lady Gaga – who also worked with Nile Rodgers to create a cover version of his classic ‘I Want Your Love’ for the video – as well as a host of models who slip on their patent dancing shoes and show us their moves. Ford said that “having a runway show has become so much about the creation of imagery for online and social media and watching a filmed fashion show can be like watching a filmed play…I wanted to think about how to present a collection in a cinematic way…”
Ford is, of course, no stranger to the medium of film, having directed the dangerously chic ‘A Single Man’ back in 2009 and with another project – Nocturnal Animals – in the works. The SS16 film, and accompanying lookbook, showcase typically luxe night-time pieces in shimmering blacks and glittering metallics: silver jackets thrown over a zebra print dress, for example. The designer also lent the elegant tailored touch for which he is renowned to billowy trousers with technical zipper details (like an extremely graceful cargo pant) and opulent white suits and separates. The men, of course, were impeccably turned out in the brand’s trademark wide-lapelled dinner jackets and suits that are beloved by Hollywood’s more debonair leading men. A Tom Ford disco is definitely the chicest one you’ll ever see: no surprises there.
Words: Benji Walters