On|Off are looking for the next big thing. If you think you’ve got it, head over to their new space in the Vinyl Factory.
On|Off have been discovering and developing new talent for 12 years now, giving young fashion designers who didn’t have the funds to go it alone, the chance to shine. On|Off used brand sponsorship to stage their own fashion shows during both seasons of London Fashion Week either ‘on’ or ‘off’ schedule (get it?). On|Off have since expanded their scope to reach out to young people with talent in many areas: fashion, design, art, technology and music.
On|Off have launched mega-stars such as Gareth Pugh and J.W. Anderson, and hosted shows for on-schedule designers such as Roksanda Illincic, Jasper Conran and Felder Felder.
The organisation has also been recognised as a ‘technological leader’ at London Fashion Week,and achieved many ‘technological firsts’: the first art installation made from iPods and a virtual fashion week in the virtual world, Second Life.
“With the return of On|Off we will bring a truly creative and avant-garde expression that is being missed with the ever-increasing constraint of commercial adaptation posed on the fashion week designer’s collections.”
– Lee Lapthorne, Founder of On|Off
During LFW SS16, from the 18th until the 21st of September 2015, On|Off will be taking over the Vinyl Factory, a purpose built space for catwalk and presentation with an incredible light and sound system, and just a three minute walk from the new London Fashion Week main site!
So if the shows have inspired you, or you’re a budding designer wishing to get in to the shows…head over to Marshall Street in Soho and try your chances.
WORDS: Abigail Southan