Actress and Wonderland girl Stacy Martin features in the extended version of Miu Miu’s campaign video for their first fragrance.
Playful independence is the order of the day in this newly released video for Miu Miu’s new fragrance which stars Wonderland cover-star Stacy Martin. “Miu Miu”, the brand’s debut fragrance, is as complex and individual as the company itself, combining classically feminine notes of rose and jasmine with unexpected undertones of pepper and wood. Its an eclectic and individual fragrance composed by long time Prada perfume collaborator Daniela Andrier for the fearless Miuccia Prada and, as expected, its accompanying video is a thought provoking and enjoyable watch.
Stacy Martin, best known for her role in Lars von Trier’s controversial Nymphomaniac, seems like a fitting choice for the campaign’s celebration of independent womanhood given her courageous choices of roles as an actor – anyone familiar with Nymphomaniac will know it’s an unflinchingly graphic movie. Here, the French-English actress, and Wonderland cover star, is on typically beguiling form as she playfully toys with a kitten looking both enchanting and enigmatic.
Miuccia’s inspired choice for the video’s soundtrack is Lesley Gore’s defiant 1963 classic “You Don’t Own Me”, an influential track in the second-wave feminism movement and, then, a fitting musical embodiment of Miuccia’s reputation for conceptual bravery in her designs. “Don’t tell me what to do. Don’t tell me what to say”, sings Gore, telling us all we need to know about what contemporary femininity means to the Miu Miu girl.
The fragrance release comes at an appropriate time for Miuccia, who has just overseen a new season of the Miu Miu Women’s Tales series at the Venice International Film Festival. The series showcased short films from a variety of female auteurs interested in critically celebrating femininity in the 21st century, including veteran New Wave director Agnès Varda. All the clothes in the films are provided, of course, courtesy of Miu Miu, so expect both style and substance from the acclaimed series: just like the fragrance itself.
Words: Benji Walters