Nine months into his role as Creative Director at Gucci, the fashion world awaits Alessandro Michele’s next move.
Appointed in January, Alessandro Michele took the helm at Gucci and slipped anything but comfortably into Frida Giannini’s seat. Speculation had even tipped Tom Ford for the role but it was hardly a surprise after the fashion house announced the total redesign of menswear under Michele’s watchful eye.
After creating Gucci’s AW15 menswear line in just five days, Michele set the standard high for anything he was to produce following. Heading in an entirely new direction, Marco Bizzarri, president and CEO of Gucci announced, “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life”.
We relay Michele’s top moments after his promotion, essentially almost everything he’s done to date in his rebrand of Gucci.
Your first move, Michele. Recreated entirely in just five days, from every design detail to the seating plan, at this point it was hard to imagine the full potential of Gucci’s new CD if he was given an entire season to create a collection. Logos flickered through, of course and pussy bows were paired with sandals, ribbon tie necklines and Paddington Bear coats. They were the most youthful looks we’d seen from Gucci in years. Suddenly high fashion was indescribably cool once more.
Pre-Fall 15 Campaign
Michele’s first ad campaign was eagerly anticipated, although some were underwhelmed on the entirely un-ceremonious vibe of Pre-Fall’s imagery, we were smitten. Simplicity gone luxe, this was Gucci “the morning after” moment. High fashion was undone, clothes were lived in rather than rigid on display. Michele served up real normal human emotion and warm light instead of static garments on mod-bods.
Ready To Wear AW15
Oh so sweet for AW15, Michele moved from the glamour of rock and roll to girl next door vibes for womenswear. Pom-pom details, toffee coloured leather and pleats unbounded, Michele’s first womenswear season was for the youth, the achingly-cool-but-don’t-know it teens and 20-somethings who carry anything and everything well. The highlight? Fur soled shoes, of course, how had we lived so long without them?
Tim Blanks branded the show as a “Marmite” extravaganza, we loved it, shame on you if you hated it. It was polished rock and roll all skinny scarves and mismatched looks that somehow came together harmoniously. We coveted florals over graphics for the first time in years. The poser punk ideas were pure and unadulterated but somehow that didn’t mean the collection was for the young exclusively, playfulness with the past meant the collection was accessible for Gucci devotees old and new.