The new Acne Studios campaign shot by Viviane Sassen for AW 15 features Frasse Johansson, not your average 11-year-old.
Acne Studios founder and designer Jonny Johansson found his new muse at home, running around being imaginative and open-minded. In Frasse he saw the new generation’s attitude to fashion, explaining how “he embodies this new breed to me”.
Posing in women’s clothing to create experimental looks Frasse encompasses the no-fear, no-limits, and no-boundaries outlook on fashion that our youth has growing up today. Tight waistcoats and 6 inch heels might not be ideal when it comes to comfort for Frasse but they definitely make a successful campaign for Acne Studios this Autumn/Winter.
Soon to be used for advertising in New York, Paris, London, and Hong Kong after the collection becomes available from the 10th of September, we won’t be surprised if pastels become big with boys.
Words: Marianna Mukhametzyanova