The new Hunter Original film ‘A Hunter Highland Fling’ brings amazing graphics and beautiful wildlife to their archive of majestic spirit.
Spring into a wonderland with Hunter Original’s new film and take a thrilling adventure through hills, lakes, mountains, and just generally some pretty jaw-dropping landscapes. But what really brings this campaign to life is the surrealism of the digital landscape, set in the Scottish Highlands. The graphics and enhancement of colours, thanks to visual artist Thomas Traum, make this film not only enjoyable but really persuading.
Of course we want to wear some orange boots while climbing rocky hills and jump into waterfalls while wearing a light blue glossy raincoat. Salmon jump out of a loch glamorously and a golden eagle glides through misty clouds, bringing us to the last scene where the voyagers have completed their epic journey.
The film’s use of technological advances is unconventional yet applicable. By creating stylised 3D aesthetics, Thomas has explored more novel uses in design and art. He’s created a campaign story that is not only pleasing when it comes to the clothing, but also the spirit that the clothing should be worn in – innovative and imaginative. Inspired by the Autumn/Winter 15 stills campaign which took place an an urban industrial place with a metal waterfall nearby, Hunter Original is creating a new world which we want to be a part of.